Total Leads (October)
1,079
▲ from all sources
Total Sales (October)
42
▲ from all campaigns
Total Revenue (October)
$21,900
▲ generated this month
Conversion Rate (Leads to Sales)
3.9%
▲ overall average
What I can do for you
Exactly what I'd take off your plate on this project — in plain English.
✓
Set up GA4 for accurate tracking
Deploy Google Analytics 4 to correctly measure website visits, key actions (like form fills), and purchases.
✓
Organize tracking with Google Tag Manager
Implement Google Tag Manager to manage all your website tracking codes in one place, keeping things clean and easy to update.
✓
Connect GA4 to your sales tools
Integrate GA4 with HubSpot, Shopify, and Salesforce so you can see how your marketing efforts lead to actual sales and revenue.
✓
Fix broken conversion tracking
Troubleshoot and repair any issues preventing your marketing platforms from correctly reporting leads and sales.
✓
Ensure all key business outcomes are tracked
Make sure that important metrics like qualified leads, pipeline value, and actual revenue are correctly tied back to the marketing campaigns that generated them.
How the data flows
GA4 Setup
GA4
Configure event and conversion tracking within Google Analytics 4.
→
GTM Implementation
Google Tag Manager
Set up and manage all tracking tags through Google Tag Manager for a clean architecture.
→
CRM/E-commerce Integration
HubSpot / Shopify / Salesforce APIs
Connect GA4 to your key business systems to flow data for attribution.
→
Conversion API Setup
Facebook Conversions API / Google Ads API
Implement server-side tracking to improve data accuracy and resilience.
→
Validation & QA
Google Tag Assistant / DebugView
Rigorously test all tracking to ensure data is flowing correctly and accurately.
Leads by Marketing Source (October)
This chart shows which marketing channels brought in the most new leads, helping you see where your efforts are most effective.
Weekly Revenue Trend (October)
This chart tracks your weekly revenue, showing if your marketing is consistently generating sales or if there are ups and downs.
Sales by Campaign (October)
This chart breaks down which specific marketing campaigns led to completed sales, highlighting your most successful initiatives.
Workflows I can automate for you
Repetitive work I can put on autopilot using your tools' APIs plus n8n, Zapier & Google Apps Script — so it just happens, hands-off.
⚡
Auto-send new qualified leads to Salesforce
When a new lead becomes 'qualified' in GA4, automatically create a new lead record in Salesforce for your sales team, without any manual entry.
GA4 API · Salesforce API · n8n
⚡
Sync Shopify purchases to HubSpot
Automatically update customer records in HubSpot when a purchase is made on Shopify, enriching your customer profiles and tracking marketing ROI.
Shopify API · HubSpot API · Make
⚡
Alert team on high-value conversions
Receive an instant Slack notification when a high-value conversion (e.g., a large purchase or a demo request) happens on your website, so your team can follow up quickly.
GA4 API · Slack API · Zapier
⚡
Automate GA4 data export to Google Sheets
Schedule daily exports of your key GA4 metrics to a Google Sheet, giving you a shareable, always-current dashboard without manual reports.
GA4 API · Google Sheets API · Google Apps Script
October Marketing Activity Details
| Date | Campaign | Source | Visits | Leads | Sales | Revenue |
|---|---|---|---|---|---|---|
| 2023-10-01 | Fall Product Launch | Google Ads | 1200 | 80 | 5 | 2500 |
| 2023-10-01 | Email Newsletter | 800 | 60 | 3 | 1500 | |
| 2023-10-01 | Social Media Promo | 1500 | 70 | 2 | 1000 | |
| 2023-10-08 | Fall Product Launch | Google Ads | 1300 | 85 | 6 | 3000 |
| 2023-10-08 | Email Newsletter | 850 | 62 | 4 | 2000 | |
| 2023-10-08 | Social Media Promo | 1600 | 75 | 3 | 1500 | |
| 2023-10-15 | Fall Product Launch | Google Ads | 1100 | 75 | 5 | 2750 |
| 2023-10-15 | Email Newsletter | 750 | 58 | 3 | 1750 | |
| 2023-10-15 | Social Media Promo | 1400 | 68 | 2 | 1200 | |
| 2023-10-22 | Fall Product Launch | Google Ads | 1250 | 82 | 6 | 3100 |
| 2023-10-22 | Email Newsletter | 820 | 60 | 4 | 2100 | |
| 2023-10-22 | Social Media Promo | 1550 | 72 | 3 | 1600 | |
| 2023-10-29 | Fall Product Launch | Google Ads | 1150 | 78 | 5 | 2800 |
| 2023-10-29 | Email Newsletter | 780 | 59 | 3 | 1800 | |
| 2023-10-29 | Social Media Promo | 1450 | 70 | 2 | 1300 |
Raw source data
dataset.csv — showing 12 of 15 rows. The dashboard above is computed from this file, untouched.
| Date | Campaign | Source | Visits | Leads | Qualified Leads | Sales | Revenue |
|---|---|---|---|---|---|---|---|
| 2023-10-01 | Fall Product Launch | Google Ads | 1200 | 80 | 20 | 5 | 2500 |
| 2023-10-01 | Email Newsletter | 800 | 60 | 15 | 3 | 1500 | |
| 2023-10-01 | Social Media Promo | 1500 | 70 | 10 | 2 | 1000 | |
| 2023-10-08 | Fall Product Launch | Google Ads | 1300 | 85 | 22 | 6 | 3000 |
| 2023-10-08 | Email Newsletter | 850 | 62 | 16 | 4 | 2000 | |
| 2023-10-08 | Social Media Promo | 1600 | 75 | 12 | 3 | 1500 | |
| 2023-10-15 | Fall Product Launch | Google Ads | 1100 | 75 | 18 | 5 | 2750 |
| 2023-10-15 | Email Newsletter | 750 | 58 | 14 | 3 | 1750 | |
| 2023-10-15 | Social Media Promo | 1400 | 68 | 10 | 2 | 1200 | |
| 2023-10-22 | Fall Product Launch | Google Ads | 1250 | 82 | 21 | 6 | 3100 |
| 2023-10-22 | Email Newsletter | 820 | 60 | 15 | 4 | 2100 | |
| 2023-10-22 | Social Media Promo | 1550 | 72 | 11 | 3 | 1600 |
How this works in production
How I'd set this up on your live system:
Source
Your Website · GA4 · GTM
Capturing all website interactions and marketing data
→
Integrations
HubSpot API · Shopify API · Salesforce API · n8n / Make / Zapier
Connecting GA4 to your CRM, e-commerce, and other platforms for complete attribution
→
Output
GA4 Reports · Google Sheets · Slack/Email Notifications
Actionable insights and real-time alerts for your team
This demo runs on synthetic data.
Ready to fix your marketing tracking?
I can implement these solutions on your live systems in weeks, not months.
bing@bkydataconsulting.com